The sweaty fabric
Doing more with less is a vlog series full of insight and actionable ideas to help you consider low-impact living, starting with the fabric of your life.
Most don't give much thought how our choice of clothing is connected to the environment. Natural fibres of linen, cotton and wool were once celebrated and cherished, how did we come to this?
It started in the 1970s, when commercials were targetted to women who at the time, were seen as homemakers. Polyester was marketed as the miracle fiber that made mundane chores namely ironing and laundry easier or even unnecessary. The 1970s was also a transformative time for women, where new and amended laws allowed women to enter more workplaces so marketers created an image of women looking professional and sophisticated, made possible with polyester. Most importantly, polyester drastically reduced the cost of clothing - who could possibly resist a $13 pair of pants that remains pressed without the need for special care?
In this episode, we discuss the material that's dominating the global textile production and making sweat pool up in all the wrong places. We look into what it really is, how it's weaved into our lives and why we need to consider another choice. If you’re living in Singapore, keeping up with the heat and humidity, you’ll feel a lot better as soon as you only wear polyester deliberately, instead of casually.
Once you’ve watched the episode, we’d love to hear from you. Tell us your biggest takeaway or ask a question below.