The Linen Wrap
The Linen Wrap is finally our signature product
The beginning of a year-round collection of our best work with an ever-evolving linen selection and colour palette.
Designed for comfort and made to last so you can wear it for years and still feel like you’re wearing for the first time.
Made to order in limited number weekly and delivered personally at your doorstep — truly from our hands to yours.
How it all started
Clothing of today is diverse - there’s something for everyone. But often short-lived and hurled into landfills as fast as new ones are being produced. We sought lessons from history to understand why and how clothes were once cherished.
Clothes were much simpler in the past. Attention was given to the weaving of the fabric and because it was skillfully done by hand, clothes were really just a piece of cloth over the body like the tunics and sheath dresses worn by the ancient Egyptians. They wore it for work and leisure, perverse to how it is today where there’s a style for different times of the day.
Similarly, the Japanese wore the Yukata, a casual summer kimono, that were made of cotton, linen or hemp. While its formal, silk counterparts are valued and framed for illustrating the history of Japan, the Yukata are repaired, reworked and passed down.
An entire bolt of fabric called a tan is used to make kimonos - two panels covering the body, another two panels forming the sleeves and smaller strips for the narrow front panels and collar. Proving that zero-waste design has existed for centuries, just not commonly practiced today.
What if we create a piece of clothing that honour the lessons from the past to add value to your modern life?
Something that put you at ease in a busy world. That doesn’t get in the way of your movement throughout the day. You’d want to show up and even sleep in. You’d want to wear it for years and still feel like you’re wearing for the first time.
And so we did in 2015.
100% European Linen
Throughout history linen has been the fabric of choice for its strength and comfort that comes naturally from the long fibres of the flax plant. Lasting for years and revealing its matured beauty over time.
We work with linen produced in parts of Europe that offers the ideal climate and soil condition for the flax plant to thrive with minimal water use and maintenance.
Not an inch wasted
We don’t see fabric as is. Every inch represents the resources used - the soil, flax plant, water, energy to power fiber machinery. And since high-grade linen still requires a great deal of hand labour, we see the people - farmers, mill operators, quality inspectors.
That even when there’s burnt edges, we make the best of it.
Washed before printing
Linen is primarily a cellulose fiber. Its molecular structure allows it to form a physical bond with water and it gets more absorbent after each wash.
For a long-lasting print, washing before printing ensures the fabric holds on to our water-based ink better. Cold water, low energy cycle and no detergents - just sodium carbonate, a natural cleaning agent.
Linen loses water as rapidly as it absorbs which means 1) You won’t feel clammy and sticky on a hot, humid day in this moisture-wicking fabric 2) You can do laundry on rainy days and dry indoors because linen dries quickly. You won’t get that musty smell because of its natural antibacterial and odour resistant properties.
Not the ironing type? Iron in a jiffy just once while its still damp. Wear it, let it air dry, wear it again, air dry and repeat. The same properties that end your laundry woes enable you to wear it 2-3 times without the dreaded B.O. The more you wear it, the more you see the beauty in the creases and eventually, you don’t notice them at all because linen gets softer with each wear and wash. We hardly iron our linen clothes!
Germs and dirt? The preoccupation with cleanliness is formed by marketers selling us elevated cleanliness ideals The truth is, we’re not as dirty as those commercials portray us to be. It helps that linen is naturally dirt and stain resistant. Follow our easy-care instructions or get a copy of our e-book to find out how you can care for your clothes.
To support the zero-waste design of the Linen Wrap, we take pride in making your Linen Wrap only when you order. Unlike inventory-based companies that are in the guessing game of predicting demand and always end up generating waste with deadstock, the made-to-order model allow us to have an ever-changing material and colour palette while maintaining minimum waste.
We carefully design our prints in such a way that we can use the same screen for years. We also practice the reuse of waste water when washing our screens, reducing our water consumption significantly when compared to commercial screen printing practices.
Instead of running the raw edges of the fabric through a serger machine, we meticulously encase them to protect from the abrasion in the washing machine. Seamlessly using reinforcement stitching and topstitching high-stress areas to form a solid spine.
It takes more time to construct the Linen Wrap yet we only need a single spool of thread rather than a standard of 4 spools in a sewing sequence. Apart from our sewing machines, nothing works harder than our own hands.
It started out as a sketch on a piece of paper and then hand-carved on a block to form a pattern that’s open to many interpretations. Some see it as the rattan ball used in Sepak Raga while others connect to personal encounters. Raga marks all of our best work.