Linen that lasts for years and reveals its matured beauty over time


Linen: a rare natural fibre

Accounting for less than 1% of the world’s textile production, linen is a product of the flax plant that takes about hundred days to grow from seed to mature plant. Then uprooted and laid flat to let nature take its course, fermented through the combination of air, sun and dew.

High-grade linen is cultivated in a wide coastal band of Europe stretching from Normandy in Northern France through Belgium and the Netherlands.


Not just any linen.

We carefully select linen that not only offers the natural properties but the weave, weight, texture and performance through wear that align with our design approach.

Sometimes light-weight linen from Belgium, other times mid-weight linen from Germany of a quality that can only be achieved through the unique combination of an ideal damp climate, low thermal density, rich soil and expertise of the flax growers.


Linen often get a bad rap for being rough, difficult to care for and wrinkle too much for modern living — we beg to differ.


Linen has been the fabric of choice throughout history.

For its strength and comfort that comes naturally from the long fibres of the flax plant.

Unlike many textile practices that have largely lost to history, linen continues to be as much of a utilitarian tool as an expression of life.

Withstanding the diverse encounters that each day brings, collecting memories for many years to come.

There's a distinct beauty to be admired about linen. A beauty that isn't confined to its physical form but expands to the intangible.

With its flaxseed to fabric process teaching us to respect nature's pace and soft creases reminding us to celebrate a well-lived life, linen is an antidote to the perpetual obsession with speed and perfection.


Linen remains valued for its unique natural properties and environmental benefits.

As much as it seems like linen has lost its place as the universal fabric of choice upon the mass production of cotton in the 19th century and with polyester being more affordable.

However, this demand is often exploited.

An off-the-rack blouse may state where the garment was piece together and what the fabric composition is but not where the fabric originated from.

This supposedly trivial information makes a significant difference on the actual environmental benefits and cost.

Only when cultivated in its ideal geographical area can the flax plant be producing zero waste without the need of fertilisers.


Conventional linen produced outside of Europe often involve irrigation, argo-chemicals and fertilisers to produce, negating many of the natural properties and environmental benefits.

The quality being exceptionally lower from the European equivalent is the trade-off for a lower price.

The deviation can sometimes be felt from a simple touch of the fabric, other times from the absence of properties quality linen is known for.

But don't make your first encounter with linen, whether in the state of delight or hesitance about the origin, be your last. For something that has been woven in human history, linen can leave a lasting impact on your life too.

We hope our products make you fall in love with linen.